Jordan 3 Retro OG SP A Ma Maniére 'While You Were Sleeping' (SS24)

Shop the Jordan 3 Retro OG SP A Ma Maniére 'While You Were Sleeping' (SS24)

SKU: FZ4811-001

Colourway: Black/Black/Flat Pewter/Violet Ore

Release Date: 20/08/2024

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The "While You Were Sleeping" collaboration between Nike and A Ma Maniére on the Air Jordan 3 is a release that combines high fashion with iconic basketball heritage. Here's a detailed look at this unique sneaker collaboration:

This collaboration is part of a broader trend where high-end fashion brands partner with sportswear giants to create exclusive, culturally resonant pieces. A Ma Maniére, known for its luxury approach to streetwear, brings a distinct touch to the Air Jordan 3, blending sophistication with the sneaker's classic appeal.

 "While You Were Sleeping”

The design concept plays on the idea of luxury and exclusivity, suggesting that the wearer is part of an elite club who is in the know while others are unaware. The name  suggesting that the wearer has access to something extraordinary that others might miss.

Upper: Premium leather is used throughout the upper, often with a combination of smooth and textured finishes. Featuring suede or other high-quality materials to add depth and sophistication.

Details: The collaboration often includes unique detailing such as embossed branding, intricate stitching, or unique overlays that set it apart from the standard Air Jordan 3 releases.

Branding

A Ma Maniére Branding: The A Ma Maniére logo is typically featured prominently, either on the tongue, heel, or insoles. This branding reinforces the exclusive nature of the collaboration.

Nike Branding: Classic Nike elements, such as the Swoosh and Jumpman logo, are present but may be subtly integrated or modified to fit the refined aesthetic of the collaboration.

Construction:

Midsole: The midsole usually retains the Air Jordan 3’s original silhouette but may feature updated materials or color schemes that align with the luxury theme.

Outsole: The outsole often contrasts with the upper, potentially featuring translucent or specially colored rubber.

Packaging and Presentation

The packaging for the "While You Were Sleeping" release is often as noteworthy as the sneaker itself. Expect a premium box with luxurious finishes, including custom graphics, embossed logos, and special inserts. The presentation is designed to enhance the feeling of exclusivity and sophistication associated with the collaboration.